Social implications

In 1961, the president of Indonesia, President Sukarno created a ban on western music, mainly the genre of rock and roll, due to the fact that western ideas, themes, values and morals began to infiltrate the area. With the ban, Sukarno urged the public to “return to and revive the musical traditions of the past”. Gugum Gumbira heard this and deiced to create a genre of music that would revive the musical interests of the past and added sexual undertones and a sense of elegance in order to bring it into the future. In addition to being a musical reincarnation, jaipongan also reincarnated martial arts and traditional dance. It became so popular that the government decided that it needed to be taught to be people of all generations.
When jaipongan was first introduced in 1974, there was a lack of acceptable music in the area of West Java; Sunda more specifically. It gained popularity instantly because it was a completely non-western form of music that the government accepted and promoted. It had all of the values of traditional Sundanese music to entice the older generations, yet had enough energy, vibrancy, and sexuality to entice the younger generations. Jaipongan was also based on the life of the lower class and elevated their stories and struggles. It allowed the people to see themselves in the music and feel as if they were a part of their culture. Once it became popular, many other musicians began recreating it.

When situations in Sunda became more political, the music shifted and took on themes of moral, political, social, spiritual awareness. Once the shift occurred, the government tried its best to end jaipongan. Due to its popularity with the people, it was able to maintain its craze, and even out lasted the ban on Western Music.
The sexual nature of the songs was taken from the idea of prostitution, and was then elevated in order to make it a more elegant, civilized part of art. This broke gender barriers because it changed the way in which men and women interacted. Never before had men and women danced or interacted together in promiscuous or sexually explicit or suggestive ways in performance in Indonesia. Even though jaipongan was created to stay away from musical themes of sex, love, drugs, and rock and roll, it incorporated some of these themes in small increments. When the government discovered the sexual nature of the songs and dances, they looked to curb the popularity of jaipongan, but it had already become the music of the people and their efforts were thwarted.
Jaipongan was a way for the Sundanese people to take back their culture from the Western ideas and rid themselves of the colonial Dutch influences. Jaipongan elevated the idea of village music or music of the people. It focused on love, money, agriculture, and as the world became filled with more turmoil, it became a vehicle for moral, political spiritual, and social awareness.
Jaipongan became so popular that in 1976, two years after its creation, it was recorded on cassettes on Gumbira’s record label Jugala. With the cassette’s release international popularity rose and helped to create a larger musical industry in Sunda and Indonesia at large. All of which was and still is used to help preserve the culture and history of the West Java and the Sundanese people.
The rapid popularity of Jaipongan along with the boom in cassette tapes helped the genre to spread and become popular in Asia, Europe, and America during the 1980s. In addition it created a tourism industry in Sunda. People from all over the world came to learn about and experience Jaipongan first hand. Music and dance schools were created in order to preserve the art form and history of the Sundanese people. The government felt that Jaipongan was such a cultural staple that it needed to be taught to all citizens.